Insight / Consumer Markets Privacy in New Zealand: what counts as personal information and common misconceptions Read more
Insight / Consumer Markets Privacy Complaints All New Zealand businesses must comply with the Privacy Act 2020 (Act) and the Information Privacy Principles (IPPs) when dealing with personal information. An apparent failure to comply can prompt a complaint, which may lead to legal consequences. Read more
Insight / Consumer Markets 7-Eleven vs Nike – What can New Zealand learn from this overseas lawsuit? The recent dispute between 7-Eleven and Nike in the United States highlights the increasing importance of protecting a brand's overall identity, beyond traditional trade marks such as word marks and logos. The case is significant because it does not centre on Nike using the "7-Eleven" name or logo. Instead, 7-Eleven argues that the combination of the shoe's colour scheme, its launch date and the surrounding marketing, was sufficient to create the impression that the shoe was connected with or endorsed by 7-Eleven. Read more
Insight / Consumer Markets Fair trading reform on the horizon: is your business ready? The Fair Trading Amendment Bill (Bill) proposes significant changes to New Zealand’s consumer protection regime. Introduced on 13 May 2026, the Bill will amend the Fair Trading Act 1986 (Act) to increase penalties for breaches, introduce a new ‘safe harbour’ defence to support proactive scam disruption, and streamline the process for updating product safety demands. Read more
Insight / Consumer Markets Mondelez v Aldi: What can New Zealand learn from this overseas lawsuit? A recent United States lawsuit between snack giant Mondelez and discount retailer Aldi has sparked global interest, not just for its legal drama, but for the broader implications it holds for branding, packaging and fair competition. While the case is unfolding in the United States, its lessons are highly relevant to New Zealand’s retail and intellectual property landscape. Read more
Insight / Consumer Markets Is your business at risk from a competitor’s “dupe” products? The rise of “dupe” products is becoming increasingly prevalent across various markets, including in New Zealand. Read more
